Posts

Showing posts from June, 2014

What is the Salience Model in Project Management?

Image
What is the Salience Model? Every project has many stakeholders. Each project stakeholder has varying expectations. Stakeholder prioritization can be a nightmare. Managing the communication needs of the various project stakeholders is a tricky. Let’s see how the Salience Model helps put project stakeholders into perspective.     Introduction     The Salience Model for project stakeholders was developed by Mitchell, Agle, and Wood to help managers identify and analyze project stakeholder needs. Unlike, the Power/Interest or Power/Influence grids, the Salience Model uses three parameters to categorize stakeholders: Power, Legitimacy and Urgency. Each parameter is defined as follows:         Power : Is the ability project stakeholders has to influence the outcome of an organization, deliverables, or a project         Legitimacy : Is the authority, level of involvement project stakeholders ha...